Custom computerized embroidery in denim with handwriting-style, three-color cord embroidery and long-fringe tassels

This piece is worked in cord embroidery combined with tassel embroidery: a thicker thread is first coiled and secured along the strokes of the hand-written lettering, building raised lines that resemble rope strands and forming sweeping three-colour brushstrokes; a tassel base line is then stitched separately at the foot of the strokes and the loops are cut to draw out a run of long fringe. The coiled lines are full and dimensional, the hanging fringe swings lightly, and the two techniques set stillness against movement.

Available options: Adjustments can be made to suit the desired effect: lines can be thicker and more dimensional (heavier cord or doubled thread), or finer and smoother; fringe length can be chosen within the usual range, with longer fringe giving a floatier look and shorter fringe a neater, more hard-wearing finish; thread options include rayon, polyester or cotton; and beyond denim, other heavy fabrics such as canvas and twill can be used as the base.

Applications: Suited to accent detailing on denim jackets, jeans and denim skirts, and also to accessories such as denim bags, crossbody straps and chest and shoulder straps. The pairing of three-colour lines with long fringe is often seen in streetwear, vintage and resort styles, and suits apparel and bags that call for a distinctive identity.

Customisation process: Patterns are developed from your artwork or sample. MOQ is 300 pcs; sampling for three simple designs is free, while combined techniques (cord + tassel) carry a sampling fee that is deductible once the MOQ is reached; standard sampling takes 24–48 hours, with complex work around 3–4 working days; bulk production runs 5–10 working days as confirmed by the production schedule, and urgent orders can be prioritised.

Production capacity: Dobest operates more than 30 specialised computerised embroidery machines and can run combined work such as cord and tassel at the same time, in a 3,000 ㎡ facility with an annual capacity of about 1.5 million pieces. The tassel section is trimmed, combed and set by hand; long-fringe products are inspected flat before shipment and rolled for transport where necessary to limit crushing and creasing.